In previous articles, we discussed how to maximize the benefits of using high-quality databases. However, if you don't have your own address or location data, but you still want to develop your business by conducting spatial analyses and making accurate business decisions based on geographical criteria - nothing lost!
Business Intelligence technology (and in particular Location Intelligence) is key in the context of making the right business decisions. If in your company you determine, for example, the target group of marketing activities, study purchasing trends, or want to increase the predictive power of scoring models - consider enriching the already existing database with additional data.
Previous publications have covered the topics of geocoding and ‘golden record’ in databases. It is then high time for Location Intelligence in the context of customer experience – considering as the recipient of a package, as the user of a website or application.
When discussing the process of data standardization and validation, it's hard not to mention the savings (time and money) that a properly cleaned database - such as CRM - brings.
Recently, alongside the well-known term Business Intelligence (BI), the term Location Intelligence has started to gain popularity. Analogous to BI, the term Location Intelligence (LI) refers to extracting knowledge from data, but that data should have a geographic/spatial dimension.